As
a musical artist, Baby Spice is all grown up. At least that’s the
impression one gets from listening to her sassy, swinging U.S. debut
album, “Free Me.”
Over the span of 12 tracks, Emma — as she bills herself these days — buries
her plastic pop past by celebrating one of her favorite eras, the swinging ’60s,
and a host of period influences. These include songbirds Dusty Springfield,
Dionne Warwick and Sandie Shaw, songwriters Burt Bacharach and Hal David,
Motown, the early James Bond themes and the bossa nova chic of Astrud Gilberto.
European critics and fans have wholeheartedly embraced the image makeover. “Free
Me” was released internationally in early 2004 to sparkling reviews
and strong sales. To complete the hat trick the album produced four hit
singles.
The decision to release the set stateside, in stores Jan. 25 via 19 Recordings,
is certainly based on a combination of its overseas success and the recent
Top 5 showing of the dance remix of the title track, a bonus cut on the
U.S. version of the CD, on Billboard’s Club Play chart.
In its original incarnation, “Free Me” is a lushly orchestrated
plea to a distant object of the singer’s affection. Gilded strings
swell as Emma plaintively coos the chorus, “Free me, let me loose
to love you/Yeah, how I long to seduce you now.” Her honey-velvet
voice — easily the best among the Spice Girls — is perfectly
suited to the material.
The album is stocked with similar paeans to passion and desire but unlike
so many current musical starlets, Emma doesn’t confuse sexual longing
with being a bimbo. Rather, she projects the kind of smoldering yet offhanded
sensuality that was the hallmark of the legendary sex kittens of the 1960s.
The caged tigress ferocity of Ann-Margaret, arguably the greatest of those
sirens, is channeled to dizzying effect on “Maybe,” an uptempo
slice of pop kitsch that ranks as the album’s most irresistable confection.
Riding a gargantuan melody that instantly ingratiates, Emma belts, “Maybe
it’s nothing, maybe it’s all just in my mind/Maybe I’m
foolish, maybe it’s just a waste of time/But I don’t think
so, maybe I definitely know/Why do I keep fooling myself? Why can’t
I let go?/This is not like me, but now I definitely see/That maybe, oh
maybe, maybe I’m in love.”
Joining “Maybe” and “Free Me” as European singles
were “I’ll Be There,” a theatrical pledge of friendship
and devotion, and “Crickets Sing For AnaMaria.”
“Crickets,” a Marcos Valle track that Brazilian superstar Astrud
Gilberto (“The Girl From Ipanema”) made famous, is the only song
on “Free
Me” not co-written by Emma. It’s a risky choice for a cover — the
song is quirky to the point of novelty — but the singer makes it
work as she quick-steps through the lyrics while waves of latin guitar,
maracas, handclaps and whistles roll in the background.
Latin tinges also imbue the album’s most romantic cut, “Amazing.” Performed
as a duet with Puerto Rican heartthrob Luis Fonsi, the pair sounds like
they’re unfolding an exceedingly delicate piece of gossamer with
their voices.
The lone track that resembles anything like the material Emma recorded
with Scary, Sporty, Posh and Ginger is “Who The Hell Are You,” a
girl power sing-along that commands a duplicitous lover to “stop
living a lie.”
In the scheme of the album, the song feels like a natural bridge to the
star’s past — a pleasant memory that connects what once was
to an album’s worth of right now.